Saturday, February 5, 2011

IAT-Module 1

Hello Ed Psych family,

I am not sure about how I felt after completing the combination of profiling and word selection activity for Module 1. At first I thought why are all the negative words applied to the specific race photographs, it made me uncomfortable to pair the both items based on the parameters given. At the end it asked if any preconcieved notions took place when making your selection....for many I believe it does. For instance of course most individuals would  choose more positive words associated with photographs related to their race. At the end it was an insightful experience and made me think about how much I would use prior knowledge or beliefs while pairing if given a choice.

On another note, the second "research" activity was not so bad.  It reminded me of commericals and how it persuades consumers about a new product by using positive words associated with it. I found that when I knew nothing about the object it was more difficult for me to recall the positive/negative grouping of the word choice given to me. Overall, this activity did not change my opinion about the new product.

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